THIS BRAND OF FLAVOURED INSTANT COFFEE has a cult-like
following in the United States. Consumer research showed that loyal consumers
actually seek each other out to share their experiences with the product.
We seized on this insight by creating a site that could
act as a virtual community for users to trade recipe ideas, serving suggestions,
and even ingenious uses for the empty coffee tins.
Agency: Arc Worldwide
My Role: Design Director, Copywriter