PLEASE DON'T CALL IT LOO ROLL. It's bathroom tissue.

The challenge of this design was to create a look-and-feel that integrated elements of Charmin package design with the cute and cuddly bears in the advertising.

Our solution was to use the assertive shapes and colours of the packaging to define the site's structural elements, like the navigation, background images, and page headers. This allowed us to use the bears as warm and friendly accents throughout the site.

Agency: Arc Worldwide
My Role: Design Director, Copywriter