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3,000 EMPLOYEES. ONE VERY BUSY COPYWRITER.
As the only copywriter in a fairly large organization, I worked on all sorts of communications, including:
- Website content
- Email marketing
- Rich-media ads
- Original magazine articles
- Case studies
- Google Pay-Per-Click ads
- Direct mail
Because there wasn't a User Experience Designer on staff, I got to wear that hat, too. Some of the deliverables I created were:
- Competitive analyses
- Personas
- Use cases
- Site maps
- HTML wireframes