Taras Kennedy | Copy / Content / Ideas
Curriculum Vitae

Screenshot of Escalade site

I SPENT FIVE WEEKS IN DETROIT writing, directing, and editing the six one minute videos featured on the 2002 Escalade mini-site.

In each video a designer and engineer reveal how two very different disciplines combine to create one world-class luxury Sport Utility Vehicle.

A special key word appeared after each video. When users collected all six key words, they could register for a chance to win a new 2002 Escalade.

Agency: Arc Worldwide

Launch the site