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I SPENT FIVE WEEKS IN DETROIT writing, directing, and editing the six one minute videos featured on the 2002 Escalade mini-site.
In each video a designer and engineer reveal how two very different disciplines combine to create one world-class luxury Sport Utility Vehicle.
A special key word appeared after each video. When users collected all six key words, they could register for a chance to win a new 2002 Escalade.
Agency: Arc Worldwide