I SPENT FIVE WEEKS IN DETROIT writing, directing, and editing the six one minute videos featured on the 2002 Escalade mini-site.
In each video a designer and engineer reveal how two
very different disciplines combine to create one world-class luxury Sport
A special key word appeared after each video. When users
collected all six key words, they could register for a chance to win a
new 2002 Escalade.
Agency: Arc Worldwide
Launch the site