Amazon, Cork, Ireland
Digital & Device Content Manager | 2012 - Present
Build high-performing content teams across a global organization spanning the Americas, Europe and Asia-Pacific.
Provide strategic direction to senior management on all matters relating to content strategy.
Make meaningful connections between a wide range of data points to identify key trends, and opportunities to improve the customer experience.
Digital Marketing Consultant | 2011 - 2012
Worked on eCommerce content strategy for Life Style Sports, Ireland's largest sports retailer.
Provided ongoing content strategy and copywriting services to TOTEM Visual Communications; documented best-practise approach to website design and development
Developed a digital marketing and PR plan for Zartis social recruitment software; conducted brand audit; refined product positioning; provided new copy for website homepage and key landing pages.
Carma, Cork, Ireland
Marketing Manager | 2010 - 2011
Oversaw all marketing communications, including branding, advertising, public relations, social media, websites, trade shows, seminars and special events.
Published monthly newsletter to over 5,000 subscribers. Wrote and placed articles in leading trade publications.
Digital Marketing Consultant | 2009 - 2010
Teamed with leading New York digital design agency, R/GA, to create online content for Walmart, the largest grocery retailer in the USA.
Designed a website for an international management consultancy, and a customer acquisition/retention strategy for an Irish boutique design agency.
BT Ireland, Dublin
Senior Copywriter | 2004 – 2009
In-house copywriter for Dublin outpost of global telecom
giant BT. Worked on website content, CD-ROMs, direct mail, rich-media
ads, email marketing, original magazine articles, case studies, and other
Freelance Copywriter | 2004
Worked on Coca-Cola's MyCokeRewards online rewards program, and the online launch of the Ford Fusion.
Tribal DDB, New York
Freelance Design Director/Copywriter | 2003 – 2004
Led online creative development of Unilever's Lipton Sides website. Copywriter for Marsh Risk Consulting website.
Arc Worldwide, New York
Design Director | 2000 – 2003
Led online creative development for Cadillac Escalade,
Charmin, General Foods International Coffees, Corn Nuts, Trix, and Lucky
Blue Marble, New York
Copywriter | 1998 – 2000
Concepts and copy for Scope, Always, Dawn, Pampers, Continental Airlines, GM Goodwrench, and others.