MY COKE REWARDS was Coca-Cola's massive online rewards program, with four billion unique redemption codes and $50 million in rewards.

Soft-drink lovers looked for unique codes under the caps of specially marked bottles of Coca-Cola brand products, then went to www.mycokerewards.com to redeem their codes for great rewards from the most popular brands in sports, music, electronics, and fashion.

The site won the Web Marketing Association's WebAward for Outstanding Website in 2006.

Agency: Studiocom