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THE PERFECT GIG FOR A SPORT-CRAZY COPYWRITER.
When I started working on the copy for the new Life Style Sports eCommerce site, I found a brand with a strong visual identity, but without a unique brand voice.
Working with key stakeholders, I defined a brand voice that's confident, slightly irreverent, and a little cheeky. Then I applied the new voice to the website, in over 2,000 product descriptions that inject a bit of fun into the online shopping experience.